What is Panic-Buying? Panic-Buying or Pandemic-Buying is essentially purchasing in excess during times of crisis. The economies’ lockdowns during the covid19 pandemic led to consumers and corporations alike- purchasing far more than what was potentially needed. While an end-consumer may have spent a few extra bucks on hand sanitizer, it…

Introduction: The Bullwhip Effect! The bullwhip effect is a distribution channel phenomenon in which demand forecasts yield supply chain inefficiencies. It refers to increasing swings in inventory in response to shifts in consumer demand as one moves further up the supply chain. It often occurs when retailers become highly reactive…